Why I don’t focus on SEO
When it comes to content marketing, most freelancers and agencies will throw a magical acronym in your face, and wait till you start breathing heavily — the SEO.
“We’ll get you on top search results on Google (SERP) for high search volume and low difficulty keywords. With this you’ll get x-times more visitors and consequently more leads.”
This is true, but is your business goal more visitors? A top ranking place in Google results? Is it more leads?
That’s what you probably think it is. But I am willing to bet my kneecaps that your #1…