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One Way Where You Can Always Beat Your Competitors 🌿

Dejan Gajsek
3 min readSep 27, 2023

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Competitor has better product? That sucks

More sophisticated technology stack in rival’s camp — oh noes!

But there’s one thing you can always bet on to win the praise of a customer.

Show them how much you care.

In the show The Bear, Season 2 Episode 7 — which is arguable the best piece of television in recent history, there’s a perfect lesson to show you what this means.

(The episode holds other life lessons mostly aimed toward Richard’s effed up life, but this one is about the offer of a company to an individual.)

Here’s the background.

Terry’s restaurant is the 3-star Michelin place, where apart from serving top-tier level food, that looks like an art, they pride themselves of “blowing people’s minds”.

And this means researching and picking up on customer’s needs — whatever those might be. If they can tie it into their own work — making delicious food, presented in an amazing manner, and delivered in an authentic genuine manner, they will do it.

This particular scene is about the family who’s dining at Chef Terry’s (played by Olivia Colman) restaurant. This is their first time in Chicago, and they always wanted to try the famous Chicago’s deep dish pizza.

The restaurant in the episode is actually is Curtis Duffy’s the Fulton Market which aspires to reach that standard every time.

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Dejan Gajsek
Dejan Gajsek

Written by Dejan Gajsek

I write about tech and competition. Let's connect on Twitter: https://twitter.com/dgajsek

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