Lululemon Athletica —How One Company Succeeded in one of the Most Ruthless Industries
Lululemon Athletica, a Canadian yogawear company has done something impossible. In one of the most saturated industries (retail apparel) with Adidas, Under Armours and Nike, they were able to carve out a significant market share. How were they able to go from 0 in 1998 till 14 billion dollar market cap today?
By using the strategies below:
🧘- Retail Experience (Ch#1)
Founder of Lululemon Chip Wilson, has already gathered needed experience by growing and selling Westbeach and Homeless which were skateboarding and snowboarding companies. The biggest lesson? Cashflow and reliable suppliers.
🧘- Emerging Trend (Ch#2)
Even if you have everything perfected — from distribution, product and market strategy. If the market isn’t ready for your product, you will tire yourself out. Wilson noticed the emerging trend and offer the product that filled the gap. By being first and fast, the market size was his for the taking.
