Lululemon Athletica —How One Company Succeeded in one of the Most Ruthless Industries

Lululemon Athletica, a Canadian yogawear company has done something impossible. In one of the most saturated industries (retail apparel) with Adidas, Under Armours and Nike, they were able to carve out a significant market share. How were they able to go from 0 in 1998 till 14 billion dollar market cap today?

FULL Growth Study

By using the strategies below:

🧘‍- Retail Experience (Ch#1)