PinnedMember-onlyThe 3 Most Compelling Arguments to Convince Your Boss to Start a Competitive Intelligence Program (Part 1)A competitive intelligence program is the secret weapon your company needs to outsmart the competition. But it sounds like a highfalutin’ buzzword and the whole word combination feels like it’s a complex and expensive subject. …Marketing3 min readMarketing3 min read
1 day agoMember-onlyOne Way Where You Can Always Beat Your Competitors 🌿Competitor has better product? That sucks More sophisticated technology stack in rival’s camp — oh noes! But there’s one thing you can always bet on to win the praise of a customer. Show them how much you care. In the show The Bear, Season 2 Episode 7 — which is…Competition3 min readCompetition3 min read
Sep 14Member-onlyOrigin Maine’s Positioning as an Apparel CompanyOriginally posted on Show Your Horns newsletter!Retail5 min readRetail5 min read
Aug 24Member-onlyWhat Can You Learn from Baldur’s Gate 3’s Phenomenal Success and its ApproachBreaking gaming charts, Scaring other studios, and winning gamer hearts This article was originally posted on Show Your Horns newsletter — a weekly newsletter about competition, market positioning, and winning strategies with punk-rock attitude. https://showyourhorns.beehiiv.com/subscribeCompetition10 min readCompetition10 min read
May 12Just Finished My 10th Sales Call72% vs 28% That was the ratio of listening vs speaking on my sales call earlier today. [Thank you Otter.Ai for those stats] Funny part? I’ve been doing sales for only 3 months. And I’m probably one of the worst out there: I’ve got a thick accent My analogies are…Sales2 min readSales2 min read
Published inGrow and Scale·May 8Member-onlyThe Art of Sleuthing on a Budget: A Must-Have Skill for Today’s Tech Sales ProfessionalsWinning trust is the first summit you need to win before getting into a deal. To get people to listen and connect, they have to relate and feel that you’re one of them. They need to connect over something. The easiest way to establish a connection is showing that you’ve…Sales3 min readSales3 min read
Published inGrow and Scale·May 6Member-onlyWhy the Movie “Chef” Is a Must-Watch for Every Business Professional Seeking Service Excellence“Chef” is one of my favorite movies. I watch it at least once a every 2 years. It’s kind of a feel good movie about father and son but I also love it about one particular scene that taught me everything about business. (It also has pretty dope scenes with…Competition3 min readCompetition3 min read
Published inGrow and Scale·May 5Member-onlyAre You Ready to Stop Deflecting Blame and Start Championing Competitive Intelligence Initiatives?With the MarTech 2023 report coming out, and — oh my gosh — shocker… there are more competitors in the space, I wanted to check out another interesting report: Crayon and Strategic Consortium of Intelligence Professionals (SCIP)’s 2023 State of Competitive Intelligence (SoCI). Crayon has been tracking CI for the…Marketing3 min readMarketing3 min read
Published inGrow and Scale·May 2Member-only5 Small (But Easily Fixable) Mistakes Most People Make While Setting Up Enablement ProgramsCompetitive enablement is a neat way to start unlocking sales after months of plateauing. And sales is just one of the benefits (which makes RevOps very happy campers) Clarity of product roadmap, and informed decisions on strategic level is even more spicy! But sometimes you get bogged down with small…Marketing3 min readMarketing3 min read
Published inGrow and Scale·Apr 29Member-onlyThe Art of Making Sense of Data: A Critical Skill for Today’s Product MarketersMaking sense of data as a marketer is like learning to read a secret code that unlocks unlimited potential. There are millions of data points out there in the wild and you don’t need to collect them all. It’s too much. The real superpower is not the volume if how…Marketing3 min readMarketing3 min read
